briefed by Created Academy
Generate, art direct and launch a 10 day artistic branding campaign on Instagram to celebrate Billie Eilish. Inspire and communicate to the audience that the artist is desirable through interesting and creative posts. Drive engagement by fully utilising the features of the platform.
The 17 years old gen-z viral indie prodigy Billie Eilish paved the way for a revolutionary form of teen aesthetic reflecting love, rebellion and fame in a ‘tempoed’ melancholy state of sound.
Her creative direction and influence is driven by alternative bold block colour schemes and rebellious pop culture.
With a strong engagement with the existing logo, the direction is to enact creative elements that resemble ‘Eilish’s style’ through kinetic type, morphing elements, key props from her music videos and the memorable lime green color. The attitude is bold, transformative and edgy.
The album "When We All Fall Asleep Where Do We Go?" is been labeled as dark and spooky. It was inspired in part by lucid dreaming and night terrors. Key visuals of the billie.emotion campaign were meant to create a connection with Billie's music videos and allow the fans to relate to it and engage with it.
The single "Xanny" aim to express how does it feel to be in second hand smoke. The visuals are inspired by Billie's explanation on how the verses of the song are similar to a huge white silk curtain, which represent the smoke in the lungs. The song It’s a plea that comes from Billie's personal experiences with loss. “I don’t want my friends to die any more”.
Art direction deck
10 Instagram posts
3 Giphy stickers
1 Instagram effect
1 Instagram TV post
30 Instagram stories
The content in this project is part of
a wider group project, made with partners in crime Andrius Vizbaras and Alex Evans (aka Flower Up)