Created is a brand new Academy about to shake up the way learning is experienced.
Re-imagine the existing Created brand film and develop a piece which captures the ethos of Created. The brand film must convey the messages outlined in the provided script, also supported by the provided voice over. The sequence must include all of the bold text from the script as a visual representation.
The script describes the feeling that Created want creatives to have when they take part in their learning experiences. Since the final piece has to appeal to future motion designers students, I found essential showcasing different styles and techniques of animation to give a glimpse of the infinite possibilities that the motion graphic designer world have.
Art direction deck
Brand Film (30sec)
Sound reaction scenes (10sec)
Sound reaction scenes: creative direction by Dale McCauley